Having established your target market and your VIP list we are now ready to develop a personal artist brand for your art career. A personal artist brand will help clearly and consistently define, express and communicate who you are, and whom you serve. Successful artist I have studied such as Claudine Hellmuth, Lotta Jansdotter, Michelle Caplan and Amy Butler all have found their personal artistic style, they've build a brand based on it and has boldly express themselves through that artist brand.
This his how a personal artist brand works- it defines you, but first you must define it. Developing a personal artist brand that looks like you, thinks like you, sounds and feels like you and one that is instantly recognizable as your essence should be clear, consistent, authentic, memorable, meaningful, soulful and surly personal.
There are two components to your personal artist brand: The "Who and Do What" statement & The "Why You Do It" statement.
Your Who and Do What Statement
The is statement lets others know exactly whom you help and what you can help them do. It is the first filter that people will put you through when considering your product or services.
Start with the basics. What is your who and do what statement? Whom do you help and what do you help them do? Finish the statement, " I help..." For example: I help people see art through the eyes of a story teller.
Your Why You Do It Statement
This statement is the reason you do what you do. This is something you never get tried of and others know what it's like to be around you. Your Why You Do it statement will serve as an emotional connection you make with people.
Be your most idealistic, inspired, creative, powerful you when you describe - What is your purpose doing art ? and What is your vision of what you hope to achieve through your art? Begin with, " The reason why I create art is ... " For example: The reason why I create art is to share with others my sense and love of family and my pride for my African American community.
We are almost done. Now take your two statements and put them together. You have just created your personal artist brand. Other words in the art community it is called your artist statement, in the business world it is called your brand. Place your personal artist brand statement on the wall of your studio, place it in your about me page on your blog or website. Just place it somewhere for other people and yourself can see it.
For Friday- I will be ending the Building a Foundation for Your Artist Career series with a post on "How to Talk About What You Do". I will see you Friday, subscribe if you have not yet. And I'm looking forward to hearing a few of your comments on the Building a Foundation for Your Artist Career series.
Peace and More Love, Alease
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