Why is a V.I.P. list important? It's important 'cause when you work with clients you love and like to be around, you'll truly enjoy the work you are doing. And we all know when you love doing something, you'll do your best work, which is essential to becoming a successful artist.
Ok enough with the pep talk- lets get down to business.
Step 1 Dump the Duds Yeah I said it- Dump the Duds
Identify the types of clients you don't want to work with. List their characteristics or behaviors you refuse to tolerate. Think about what really pisses you off and what type of people should not be placed on your V.I.P. art list.
Now take a look at your list and think about who among your current clients fits the profile you've just created? The next part might be little hard- but you are going to have to dump the dud clients. I know this is a bold action and requires some courage, especially if they are friends of yours. I too faced this same issue, but after I decided not to take on anymore projects from them, a ton of weight was lifted from my shoulders.
Step 2 - Create Your V.I.P. List
Let me start out saying the benefits of working with V.I.P. clients totally out weigh the negative. Currently the benefits I've noticed are: I am more invigorated and inspired, I connect with my clients on a more deeper level, I feel more successful and confident, I now know that the time I put in creating my artwork matters and I am surrounded by positive energy which allows me to do my best work.
Ok, lets get down to identifying your ideal clients. Ask yourself what type of people do you enjoy being around? What do they like to do? What do they talk about? What ethical standards do they follow? And what kind of environment do you want to create in your artist life?
Now look at your current client list? Does any of them have qualities you've listed? If so, they are keepers. If you are just starting out and have no current clients, then look over your list. Picture in your mind what your new clients would look like and then write down 3 to 5 characteristics of these clients.
CONGRATULATIONS you've completed the first part of Building a Foundation for Your Artist Career! But I have to remind you,the process we've just completed is one that you will have to do on a regular basis. Just check over your V.I.P. every so often and dump the duds that need it, and reward those that are keepers.
In Wednesday's post I will discuss "Why People Buy Art?"
See you then! Peace & More Love, Alease