You can learn many things you didn't know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through your web site.
By knowing this type of important information you can improve your web site, products/services, advertising, and marketing. Below are 10 techniques you can use to get valuable feedback from your customers.
1 - Use surveys and questionnaires regularly to improve your business. Ask questions on your website, include an online survey in your montly newsletter, include a return address survery postcard in your product shipments.
2 - Create an online community for your customers. Create a niche group on Facebook. or an e-mail discussion list for customers to participate in. You can regularly moderator these communities to see what your customers are saying about your business.
3 - Give away your products to a group of your customers. Ask them to use and review the product. Ask them to fill out an evaluation form and send it back. Some customers may fill them out, some may not, but the feedback you do get will be valuable.
4 - Offer your site visitors an online product or service at no cost. It could be an ebook,consulting via e-mail, web design, etc. In return, ask them to fill out a short survey about your products or services you're selling.
5 - Create a customer focus group. Invite five to ten of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.
6 - Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you are offering a new product or service. After every purchase, follow-up with the customer to see if they are satisfied with their purchase.
7 - Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers - make it easy for your customers to voice their opinions.
8 - You could regularly contact customers on birthdays or holidays. Send thank you gifts or messages. Email them online greeting cards on holidays or birthdays. Call them personally to wish them a happy holiday. You could them follow-up with a survey or ask them if they're happy with your business.
9 - Invite your customers to workshops or an online seminar. Make a point durning the event to get valuable feedback for your business.
10 - You could use a couple or all of the techniques listed above to get valuable customer feedback. These aren't the only ways, be creative and come up with some of your own.
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