Guest Post from Happy Health Writing Group
Are you as an entrepreneur newly exposed to the phenomenon of social media being used as a marketing tool?You have suddenly discovered or at least heard of the solid promotion platforms provided by social networking sites and micro-blogging websites?
Well, it is absolutely true. They are there to provide leverage to all kinds of businesses. Small businesses also gain huge profits from them. Social Media these days have become the most important factor for small businesses to scale up.
F-Commerce and its potential If you still have doubts about the power of social media as a marketing platform, check out some statistics on Facebook, an immensely popular social networking site.
- 25% of user posts on Facebook mention brands, products or services
- 40% "like" a brand in order to receive special promotions
- 51% users claim they are more likely to purchase a product after "liking" them.
F-commerce is a new word for most of us. Some of you may have been flirting with it.The term stands for Facebook Commerce. It is actually an enormous platform situated within Facebook. It has a huge number of stores which work exactly like any other e-commerce website available on the net.
Many of you may wonder: Does it really work?
Lets take a look at some statistics provided by Social Commerce Today.
- F-stores have a conversion rate of 2 to 4% while traditional websites represent an average of 3.4%.
- Click-through rates on links posted on Facebook Walls are as high as 6.5%.
- Facebook users spend 1.5x more time on the net than the regular Internet user.
A question that comes to mind is that is it time to shift from websites to Facebook pages as far as commerce is concerned? In my opinion, both have significant roles to play as of now. But going by the trend, the shift is definitely in favour of Facebook.
The F-store There are several applications like Payment that makes it very simple for you to turn your business into an F-store. Big brands are already making full use of it. Its only a matter of time before smaller businesses go the same way. Experts are already of the opinion that Facebook has the potential to catch up with online commerce giants like Amazon.
If you are a businessman thinking of using social media as a vehicle for the growth of your business, ask yourself these two questions:
1. Does that little Facebook "like" button have cash value?
2. Is it a valid recommendation for a product?
Once you have sorted out the answers to these questions, your understanding of the new F-word in commerce and the immense marketing potential that social media carries will help you take your business from one stepping stone to another. It would also help your brand reach its desired customers easily.
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