It seems that nowadays you just can’t escape from Facebook, whether it is unwanted “friends” trying to reconnect with you, movies about the formation of the company or news reports regarding all manner of different controversies surrounding the social media giant. One thing regarding Facebook that should make business owners smile though is that Facebook can massively increase the profits of a website as part of an effective social media strategy.
When it comes to the benefits of social media marketing, then there really are only two companies that you should concentrate on – Twitter and, of course, Facebook. It is the latter of these though that still holds the most sway, even though Twitter is making massive strides in the field. So how exactly can you leverage Facebook to make your business more money than ever before?
The first, and largest, advantage of using Facebook is that it will provide you with a captive audience to advertise to for free once they have clicked the “Like” button for your page. Without the people there to advertise to though, this strategy would be useless, so how do you get people to like you? Well, the easiest way is to integrate a “Like” button on your own webpage, which visitors can click on to follow you. Providing your site is of a high standard and provides value to the visitor, they will want to be kept informed about future items for sale or promotions that are being run.
So, you have the followers now (although you should constantly keep trying to add to them) and now you need to make sure that you engage with them. When you only have a small amount of text to do this with then this can be tough, but it is by no means impossible. One thing that I have found is that when I actually take time to think about my posts, they convert much better. Many people simply think of their Facebook updates as a side though and write a couple of words in the hope that someone will notice. This is the wrong tactic; inspire people with your prose and make them think that they have to see the thing that you are making all of the fuss about! Making sales online is all about the way in which you can write, so if you neglect to concentrate on this then you are simply going to be dead in the water…
Although you are ultimately trying to sell to people through Facebook, you must never lose sight of the fact that it is a social platform and not a shop floor. People go on the site for human interaction – something that you can use to your advantage! Engage your followers and start conversations with them, polls for them to participate in and even competitions to win small prizes. People want to feel part of a community and when they do they will keep on coming back to your site and hopefully buying things occasionally!
Well, that’s that for the ways to make Facebook work for you. It will never replace some of the larger strategies that you have in place, but what it will do is give you that extra 10% to overcome your less socially aware competition. Keep it steady, keep it friendly and think about your posts and you should start seeing some profits from Facebook sooner than you might think!
Jamie Wright is an internet marketing expert with a particular interest in social media marketing and internet marketing strategy.
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