Why Does Your Business Need a Facebook Fan Page?
A Facebook fan page is more than just another way to connect with prospects and customers online. Your Facebook fan page can:
- Drive more traffic to your website
- Build your email list
- Sell more products/services
- Announce special offers and promotions
- Announce events
- Share news
- Provide value to your prospects and customers
- Share photos and videos
- Get feedback from clients and prospects
- Improve your relationships with your prospects and customers
- Improve Search Engine Optimization
- Facebook fan pages are public
- You can communicate directly with your “fans”.
- When a person joins your fan page, it’s published in their News feed – this gives a viral quality to your fan page.
- You have access to more than 500 million active users who log onto Facebook regularly and spend an average of 55 minutes per day on the site.
- Facebook is now the 2nd most visited site in the world after Google
- And Facebook fan pages are free!
Plain and simple, Facebook offers a huge potential to profit and grow your business.
But you already knew that, Right? If not, in this article - I will share with you the 5 steps required to create and profit from a Facebook Fan Page.
Step #1 Define Your Facebook Page’s Goals and Purpose
It’s a simple question. “What do you want to accomplish with your Facebook page?”
Ultimately you likely want to use your Facebook page to make more money and grow your business. But there are many ways to accomplish that and may directions to take. Perhaps a better question is, “How do you want to use your Facebook page to grow your business?”
As mentioned before there are several things your Facebook fan page can accomplish. They include but are not limited to:
- Traffic generation
- List building
- Selling products/services
- Announcements and promotions
- Content and value
- Building a community/strengthening relationship
But before you move onto the next step, spend some time brainstorming what you want to accomplish with your Facebook fan page.
Step #2 Identify and Research Your Audience
Before you create your page you want to make sure your audience is represented on Facebook. You want to make sure you’re planning and creating a page that will generate the traffic you desire. Often the best way to see if your audience is well represented on Facebook is to log on and start browsing. Search for friends by interest. Look at other pages that are relevant to your industry.
Take a few minutes to jot down who your audience is for your fan page. Then spend some time on Facebook making sure that they’re present and that your efforts will be profitable.
Step #3 Plan Your Facebook Page
Take a few minutes to jot down who your audience is for your fan page. Then spend some time on Facebook making sure that they’re present and that your efforts will be profitable. And so on. Here is an link to the School of Creative Business Facebook page bar with tabs. https://www.facebook.com/pages/School-of-Creative-Business/185982204767116?ref=ts
As you’re planning your Facebook fan page, consider what content you can offer that will provide the most value to your prospects and visitors.
Provide content that:
- Is relevant to your industry
- Is insightful or entertaining
- Motivates people to interact, comment and take action.
Add tabs that offer value to your prospects and customers.
Step #4 Create Your Facebook Page
Visit- http://www.facebook.com/pages/create.php and enter your log in information to create your Facebook page.
Experts strongly recommend using your name, not the name of your business. This is because people are looking to connect with other people on Facebook, not companies.
Once you have created your Facebook fan page, you will need to add photos and information in order to make it a page that Facebook users will want to visit again and again.
Again, use your own photo rather than a logo or business graphic.
Step #5 Maintain Your Facebook Page – A Long Term Plan for Profit
Your work isn’t done once you’ve launched your page. You will have three primary functions to make your Facebook page a profitable success.
Network and Connect
Promote your Facebook page on your email signature, on your homepage, and in other social networks that you’re a part of. Integrate your fan page into your existing marketing tactics and strategy.
Consistently Add Value and Content
Consistently add fresh and valuable content. Post links, create discussions, publish pictures and content. Post surveys and have fun with applications.
Study Your Results
Finally, it’s important to stay on top of your page to ensure it is meeting your goals. Facebook provides a wealth of information to help you stay informed. You can analyze:
The number of interactions you have had with fans each day or week.
The number of comments you had on your posts.
The demographics of your fans
Now You Know, Now You Can Do Better
Facebook fan pages are an exceptional tool to achieve a number of business building goals. Whether you’re driving traffic to your website, building your lead list or actually selling products or services on your page, the end result is a boost in profits.
Create your goals, research your audience, plan and create your page to support your goals. Once your page has been published, create a long-term plan to maintain it by consistently adding valuable content, networking with users and fans and tracking results. Profits will naturally result from your dedicated efforts.
Remember if you have any questions or want to leave a comment- please do so below.
Talk with you later,
Looking for more solid tips on business ideas, internet & social marketing, and personal branding? Check out the School of Creative Business free email newsletter, Creative Business Ideas. It jumps off with a Social Marketing Tips E-course. Sign up here. If you know anyone who might like this post- pass it along to other creative entrepreneurs by clicking below on Tweet This or Facebook Like buttons