There’s a big difference between promotional sale writing and writing in a way that really builds a genuine relationship with your readers. Can you guess which one generates more sales and traffic to your site? You guessed it – when you write to build real connection, you’ll see the difference in your site traffic and bank account.
How do you write in a way that actually builds relationships? Here’s how.
How to Write to Connect with Your Blog Readers
Be the real you. Chances are, you’re not the only person selling what you are selling! But if you write in a way that’s real then people will listen to what you’re saying, not only because of your content, but because they enjoy hearing you share your experience.
If you had a specific experience that relates to what you’re writing about, share it. Believe it or not, this actually have a big impact on people feeling like they can trust you. Because they feel like they know you more.
What’s In It For Me?
The “WIIFM” question is a question that you should answer in the first paragraph of your blog post. Blog content that rambles on and on without being clear about why the reader should read it does not get read, period.
Write like you talk. Don’t use corporate boring speak. You’re having a person to person conversation, so there’s no need to speak corporate. When I first started blogging- I thought I had to sound super professional- but actually it took me longer to write my post and a lot times I just felt like it wasn’t me.
Now I use slang. I start my sentences with “and” or “because” it sounds natural to me.And most importantly, my passion and spirit is behind each and every word I write.
Let It Sit
Before you publish your content, let it sit for a day or two. Then, come back and review it one more time before you publish it. Often times the second time around you’ll pick up on things you didn’t the first time. These could be grammatical mistakes, or it could just be more information you can put in that’ll make your content even better.
One important element to having readers listen to what you have to say is credibility. There are so many other bloggers on the internet giving different advice; it’s hard to know who to listen to.
Have you helped over 100 people solve a specific problem? Make sure they know that. Have you been featured on top ranking blog site? Make sure that’s plastered all over your website. Have you done exactly what you’re teaching? Make sure they know that.
In short, the question of “why should I listen to you” and “why should I trust you” should be answered before you ask your readers to take your word on something.
Here’s the bottom line: If you write in a way that really connects with your readers, you’ll build more traffic, more loyalty, more referrals and more sales. Write to connect with your readers.
Talk to You Guys Later,
Looking for more solid tips on business ideas, internet & social marketing, and personal branding? Check out the School of Creative Business free email newsletter, Creative Business Ideas. It jumps off with a Social Marketing Tips E-course. Sign up here. If you know anyone who might like this post- pass it along to other creative entrepreneurs by clicking below on Tweet This or Facebook Like buttons