Image by pumpkincat210 via Flickr
It's no real secret that I read a lot. Especially marketing, design, and art blogs. But just recently I run across this article from Springwise.com - Top 20 Business Ideas and Opportunies for 2011 . The ideas and opportunies for 2011 are outstanding.
But there was one idea/opportunity that really caught my attention: Book by gift subscripition, hand-picked for the reader. Just the Right Book is a concept delivered by R.J. Julia bookstore in Connecticut. It's all about sending a customer a different book every month. The gift subscription is customized to the gift reciever's personal interest. So- you ask, what does this have to do with my creative business? A LOT!
Customization isn't new, but the demand for product and content to be personalized has become a big trend. How can you capitalize on this personalize trend? Lets think about it...
You could offer:
1. Artwork customized with family photos and names
2. A song that includes the name of someone special
3. A love note or story written for a someone special
4. Customized website showcasing photos of the people you want to honor
These are only a few examples of what you could do, but the idea is that we have to get into the mindset that our customers/clients want things personalized to thier needs and wants.
You Got An Idea to Share? Leave your comment below.
Taking Average and Making it Fabulous!
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