Image by pumpkincat210 via Flickr
It's no real secret that I read a lot. Especially marketing, design, and art blogs. But just recently I run across this article from Springwise.com - Top 20 Business Ideas and Opportunies for 2011 . The ideas and opportunies for 2011 are outstanding.
But there was one idea/opportunity that really caught my attention: Book by gift subscripition, hand-picked for the reader. Just the Right Book is a concept delivered by R.J. Julia bookstore in Connecticut. It's all about sending a customer a different book every month. The gift subscription is customized to the gift reciever's personal interest. So- you ask, what does this have to do with my creative business? A LOT!
Customization isn't new, but the demand for product and content to be personalized has become a big trend. How can you capitalize on this personalize trend? Lets think about it...
You could offer:
1. Artwork customized with family photos and names
2. A song that includes the name of someone special
3. A love note or story written for a someone special
4. Customized website showcasing photos of the people you want to honor
These are only a few examples of what you could do, but the idea is that we have to get into the mindset that our customers/clients want things personalized to thier needs and wants.
You Got An Idea to Share? Leave your comment below.
Taking Average and Making it Fabulous!
Looking for more solid tips on business ideas, internet & social marketing, and personal branding? Check out the School of Creative Business free email newsletter, Creative Business Ideas. It jumps off with a Social Marketing Tips E-course. Sign up here. If you know anyone who might like this post- pass it along to other creative entrepreneurs by clicking below on Tweet This or Facebook Like buttons.