Image by pumpkincat210 via Flickr
It's no real secret that I read a lot. Especially marketing, design, and art blogs. But just recently I run across this article from Springwise.com - Top 20 Business Ideas and Opportunies for 2011 . The ideas and opportunies for 2011 are outstanding.
But there was one idea/opportunity that really caught my attention: Book by gift subscripition, hand-picked for the reader. Just the Right Book is a concept delivered by R.J. Julia bookstore in Connecticut. It's all about sending a customer a different book every month. The gift subscription is customized to the gift reciever's personal interest. So- you ask, what does this have to do with my creative business? A LOT!
Customization isn't new, but the demand for product and content to be personalized has become a big trend. How can you capitalize on this personalize trend? Lets think about it...
You could offer:
1. Artwork customized with family photos and names
2. A song that includes the name of someone special
3. A love note or story written for a someone special
4. Customized website showcasing photos of the people you want to honor
These are only a few examples of what you could do, but the idea is that we have to get into the mindset that our customers/clients want things personalized to thier needs and wants.
You Got An Idea to Share? Leave your comment below.
Taking Average and Making it Fabulous!
_____________________________________________________________________________________
Looking for more solid tips on business ideas, internet & social marketing, and personal branding? Check out the School of Creative Business free email newsletter, Creative Business Ideas. It jumps off with a Social Marketing Tips E-course. Sign up here. If you know anyone who might like this post- pass it along to other creative entrepreneurs by clicking below on Tweet This or Facebook Like buttons.
thanks for sharing and I love your spin on this idea!
Posted by: Sonya McCllough | January 12, 2011 at 11:28 AM
Sonya, Thanks for the feedback. Yeah I strongly believe that we have to start customizing a few of our products. Honestly it can be a pain, but I think we could learn from etsy sellers who offer customize services.
Posted by: Alease | January 12, 2011 at 11:37 AM
Your blog site is so useful … keep up the great work!
Posted by: United Gold Direct | April 19, 2011 at 06:28 AM