Selling arts and crafts online is very important to our lively hood, so we must make ever effort to sell what we make . In this post I’ll explain 6 ways to sway customers that your products are worth pulling out their credit cards.
1. Don’t assume they know – if are customer has to think twice about how to buy your products, then most likely they won’t buy. Your customer shouldn’t have any doubts in their minds about how to order your product. Make sure your buy button is clear and identifiable. Include a buy now button at the top, middle and bottom of your page. And also ask your potential customers only to do the minimum required to make the sale. If you need additional information, ask for that at the end of the sale.
2. Toot Your Own Horn – People don’t like missing out of something big. If 20 people have brought your product and loved it, then tell the entire world. Post testimonials on your website and social media sites. Give your customers a number and they will give you the number from their credit cards.
3. Boy’s Scout Honor – Buying any product requires some sort of leap of faith on the part of the customer. You’re asking them to spend their money on something that they can only see online. You can reduce the stress, by offering some type of guarantee or return policy. The least amount of stress, the more sales you will have.
4. Emergency Alert- Some of us are just lazy, or are easily distracted by our daily lives, so as a creative business owner you will need to create an emergency alert to ensure your customers stay focus on completing the entire purchase process. You could threaten to increase the price after several days have passed or better yet, you could say price will increase in the next 2 hours.
5. Once Upon a Time- Whether you are a fine artist, a fashion designer or a writer, customer will value being able to connect with you. Tell them your story. Share with them what has made you start your own business, or what has inspired you to paint.
6. We Care – I hope you figured this out before creating your product. Know your customers problems and provide a solutions. Your product should be the solution to their problem. But you still need to convey what problem your product solves for the customer, and make sure this message in written on your sales page. Friends and family will buy almost anything you create, but mass market will only buy products that solve their problems.
Selling one or two items is easy, but when you need to sell hundreds of items, then it can get a bit more challenging. I really hope these 6 tips help you get going with selling your arts and crafts online.