The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is email marketing, also known as permission marketing.
Email marketing requires the permission of a willing customer to subscribe to your marketing materials, such as newsletters, catalogs and promotional mailings via e-mail. The more emails that are sent, the more chances there is to sales and more sales. To do this, you must spend time building a list of egarer subscribers.
From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to say and sell. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.
Many people think that building a lists is hard work. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business up to a whole new world of target market customers. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an mailing list will do wonders for your creative business.
Different groups of people would have different approaches in building an mailing list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.
1) Use a good email marketing service. I use Mailchimp, but Constant Contact , Adweber and iContact or also very good. Once you have decided on an email marketing service start to add a sign in link at the end of your content. Some feel this is too soon to subscribe for a website visitors application, try to remember that your site should provide a good impression. Provide every opportunity for a visitor to sign up to your mailing list.
A sign up link for subscribing to an mailing list is not hard to do. Just write a simple short statement about how they would like to see more and get updates about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing. (Notice at the end of this post, I've place an sign up link.)
2) Make your homepage very, very impressive. You need to have well written content and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Make your graphics beautiful but don’t over do it. Go for a look that borders between simplicity and sophisticated knowledge. Oh Joy.com is a site that is well designed and easy to nagviate.
3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.
4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers and NEVER, EVER sell our list.
We have come to the end of part 2 of Email Marketing for Creative Enterpreneurs. Tomorrow I will cover- How to Grab Your Readers Attention With Your Subject. If any of you have anything you would like to share, please leave your suggestions and comments below.
See you tomorrow,
Taking Average and Making it Fabulous!
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