As a small business owner, I have to think of cheap marketing ideas that I can use to promote my art. I don't have much money for a marketing budget, so thinking of 'cheap" marketing ideas are essential to my growth and my future goal of making a good living with my art.
With that said, I wanted to share a few ideas I've ran across during my cheap marketing idea search.
Cheap Marketing IdeasWear Your Products - Place your artwork on t-shirts, totes, or even on your laptop. The ideal here is to showcase your artwork to others to see, who typically wouldn't go to a gallery or find you online.
Business Cards - This may seem like common sense, but have you thought about adding an image of your artwork to the business cards. Neither did I at first, but it is a good idea to display your artist style on a business card. Check out Moo Cards for inspiration. Get 10 Moo business cards for Free!
Pictures- Take pictures of your work, especially the process. Collectors love to see the artist's process work. So take those pictures and share them in your blog, on facebook or flickr.
Create a Widget - Design your own widget. You could place this widget on your blog, website or on your social networks. The possibilities are unlimited.
That is all I have for now. But a few post ago- I wrote about creating an artist package which included artist brochures. This also a really good self-marketing idea- its not cheap, but it's effective at getting yourself noticed.