Are you thinking about creating a website to showcase your artwork? Well if you are, then know that your online fine art portfolio should be designed the same as your traditional fine art portfolio. Your online portfolio has to represent you without you being there. It should have a strong presentation that's reflective of your artwork.
Below are suggestions on how to plan a website fine art portfolio.
The home page is very important. It is the first impression of your work. The goal of the home page is to provide maximum visual impact to lead your visitors further into your website. Avoid to many pictures and text. I suggest one large image or if you are more savvy with flash, then maybe several revolving images.
In selecting images for your gallery, use the same guidelines suggested in creating an artist brochure. Don't include every piece of artwork you have created, only show your current work. But if you have a need to show older work or work unrelated to your current body of work, Carroll Michels suggest to add a hidden link, that can be sent on your request to others.
Your artwork should be labeled with the title, size, and medium. Prices should not be posted, they can be an distraction. Include a note indicating to contact artist for prices.
Your artist statement and biography should be included here. The biography can be used in place of your artist resume. In some cases I have seen artist include their resumes a PDF link. You can also include a head shot or a photo of yourself working in your studio.
This is a must. In this section provide a way for gallery owners/ visitors to contact you: email address and PO box address is good enough.
A page devoted to exhibition reviews, articles and video presentations about your work should be included in this section. This is the place to "toot your own horn".
BlogThis has become the newest and hottest thing to include on your website. This allows your website visitors to seek out more insights about you as artist and it also is a good way to keep fresh content on your website. Include a link to your blog if it is hosted on another site or if your website has a blogging feature, then surely include it.
Favorite Artist Websites
I thought I would end this post with a few links to my favorite artist websites. I hope it inspires you to create your own website fine art portfolio.