Last week I participated in my first art market- NODARoity, in Charlotte, NC. Based on selling out of two of my prints, I think I did pretty well for my first time. Although I did good in sells, I also learned a lot from my first art market. Below is a recap of what I learned.
- Merchandising your table is really important to the overall branding of your image.
- Be ready to explain how work over and over again.
- Bring a few snacks and drinks with you.
- And make sure you have proper clothing for the weather. ( I was inside, but I almost froze my butt off).
- Walk around and view other artists' table. It is a good way to get new ideas for products and merchandising.
- Establish a price point that is suitable for the target audience or have several items at different price pts.
- Have enough product to sell -to maximize your table area
- Establish a goal or purpose for participating in the art market - gain exposure, sell a prints for extra cash, to do a little market research on a new product. Just make sure to have some type of goal.
- Keep in mind the purpose that many people attend art markets. For this event- my assumptions was that many of the people there, where looking for unique Christmas gifts.
- Have some type of way to gather information from people who stop by your booth. I missed out on this opportunity- I got a few names and address, but I could have gotten alot more if I had a book for people to sign.
- Bring your camera. I should have brought my camera to take pictures of my table- but again a missed out opportunity.
Show your Support and Subscribe to this blog. Peace and More Love, Alease Michelle
Good points, Alease. It is always good to know what to improve upon. Yes, never forget the Visitor's Book. So essential to future marketing. Congratulations on the awesome sells!
Posted by: Itiel | December 24, 2009 at 09:46 AM