Last week I participated in my first art market- NODARoity, in Charlotte, NC. Based on selling out of two of my prints, I think I did pretty well for my first time. Although I did good in sells, I also learned a lot from my first art market. Below is a recap of what I learned.
- Merchandising your table is really important to the overall branding of your image.
- Be ready to explain how work over and over again.
- Bring a few snacks and drinks with you.
- And make sure you have proper clothing for the weather. ( I was inside, but I almost froze my butt off).
- Walk around and view other artists' table. It is a good way to get new ideas for products and merchandising.
- Establish a price point that is suitable for the target audience or have several items at different price pts.
- Have enough product to sell -to maximize your table area
- Establish a goal or purpose for participating in the art market - gain exposure, sell a prints for extra cash, to do a little market research on a new product. Just make sure to have some type of goal.
- Keep in mind the purpose that many people attend art markets. For this event- my assumptions was that many of the people there, where looking for unique Christmas gifts.
- Have some type of way to gather information from people who stop by your booth. I missed out on this opportunity- I got a few names and address, but I could have gotten alot more if I had a book for people to sign.
- Bring your camera. I should have brought my camera to take pictures of my table- but again a missed out opportunity.
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