Whenever you receive gallery representation, sell an important piece of artwork, receive a grant or a major commission project, it is an opportunity to communicate with the media. Do not wait until a big show to send out press releases. Build your reputation and your relationship with the press over time by keeping them abreast of significant milestones in your artist career.
Artist Tip 2
The general public is hungry for a personal connection with the artist, to know what it is like to live the creative life. Many artists have successfully connected with their clients by sharing insights into some of their art techniques, studio tours of their work spaces, sharing other talents other art, or just background information past careers or their journey to becoming an artist.
Artist Tip 3
Always include information about any upcoming shows or new major works in progress in your communications with the media or potential clients. Demonstrating to the media that you are building and mastering your art style shows confidence in your reputation and professionalism as an artist.
Artist Tip 4
Many artists who are represented by a gallery believe that they don't need their own website, especially if the gallery has one. But this is so untrue. An artist needs a website. Having your own professional website creates a centralized location for the media and art collectors to find everything they need to know about you and your work. On your website you have total control on what is posted and what is not posted. Of course you should link to the gallery or galleries that represents your work.
Artist Tip 5
Art collectors whose visual knowledge isn't highly developed are greatly influenced by the recommendations of other collectors, gallery directors or the media's endorsement. You should seek publicity whenever possible to keep your name in the forefront of the minds of people of influence to your artist career.