"You build it, they come." Well I am not sure if that statement is true when it comes to creating art. But what I do know is that we as artist have to plant seeds into the minds of art collectors. Today I want to give you 5 examples on how to make sure your artwork is seen. But let me say, while this post contains 5 ways to promote your artwork- I rarely use all of them at once. I only use these promotion tools to plant seeds, not grow a forest! I want to share with my clients what new from my studio with the hopes that they might visit one of my art shows, participate in a workshop I'm conducting and/or purchase artwork.
5 Things To Do To Make Sure Your Artwork is Seen!
1. Tweet It - A good way to get others to see your artwork is to tweet it. Tweeting a link is quick and easy to do- and it you do well it can be quite effective at getting others to see your work. The effectiveness of this does depend on the size of your follower group. So if you do not have an tweeter account - Quickly sign up for one.
2. Facebook Status Updates(and other social media sites)- Updating my facebook status with links to images of artwork and my events has worked out very well for me. I have received comments on new work, commissioned projects and some have signed up to attend a workshop.
3. Show Artwork to other Artist - When I'm working on a new piece of art, I sometime think of what another artist would say about. So instead of thinking about it, I just send an email to a few artist friends and ask them to give me some pointers or just to share their thoughts. This has worked out for me also, I have received really good advice and contact information from gallery owners looking for work similar to mine.
4. Attach an Image with Your Email Signature - Many artist have links to their websites posted along with their email signatures, but what about directing or attaching a image of your artwork to the email. People seem to always be intrigued with attached files, especially if there is no risk of a virus.
5. Ask Your Audience to Share Your Artwork with Others- This can be a hard sell. But if you are confident in your work, ask your clients to share your work with others who might be interested. It's no harm in asking - Remember, "Ask And You Shall Receive."
Before I end this post, I want to say that you must have persistence and maintain relationships for any of the above promotions to work. Much of what I've described are things I have been doing for a while, and only through persistence have I been successful with them. But even with persistence, you have to keep good relationships with others. Alot of the above promotions are based on current relationships you have already developed. So maintaining and growing new relationships is important.
Good luck and please share your experiences with the above promotions with me.
Peace and More Love, Alease