So far we have set goals, established a mission, and created a branding identity for our business, but have we decided on a name? So of you have, and some of us have not. Lets just think it about and lets make sure that we are comfortable with the name and that reflects our goals, mission, and brand image.
I too had to reflect on this one- in the past year I have gone by Alease Michelle. I thought it was a good way to introduce myself and create an image around. My last name is so long, it would not had made sense to have an web address that was more than 20 character long, and plus my last name is hard to spell. I thought Alease Michelle would be just fine. At work I am known as Alease and my family calls me Michelle. Great ideal - right?
Not so, This December, An art director introduced me as Alease Michelle. I did not like the sound of it. I felt that I was disowning my last name. So I am back to Alease McClenningham. On my business cards I am going to put Alease - for the branding image, but place my entire name in the address part of the business card.
So when you are planning your business name. make sure you can live with it, but if you can not just change it. It is ok to change your mind.
